After our thoughts on having a great concept model from the last blog post of this series, I want to focus on agile user experience design. Agile was not conceived having the user experience or design in mind, but the changing nature of web and app development has led to a shift in the way of thinking that has forced these disciplines together. A lot has been talked about Agile UX so far. I joined a UX team about a year ago, at that time, we were just slightly integrated into the development cycle. I can say that both worlds have a lot in common: UX Design is not about making art, it is more than just a few UI sketches lying on top of each other.
A company’s brand is at best a symbol of quality and uniqueness and helps to symbolize the company’s values and messages, and to make it “tangible”. Especially in times of continuous change, global networking and the associated ongoing changes new impulses need to be responded to. The trademark should not be excluded from these changes.
We’re fast approaching the end of another year and it’s time to take a look back over the last 12 months. Also, we would like to express our thanks to all our awesome staff, who have contributed to the success of our thinking mobile blog and for sharing their knowledge. Here’s some of our 2013 blog highlights to read (or to read again).
When it comes to employee satisfaction with corporate mobile apps “identifying use cases and user personas is key to designing rich, mobile app experiences that keep employees engaged and productive.” sates Scott Snyder, chief strategy officer at Mobiquity. In this blog post I focus on a mobile creative strategy in action approach to achieve greater affinity with consumers and therefore an improved user experience with corporate mobile applications.
Designing mobile business apps is more than just creating a good-looking veneer. The designer is responsible for the user interaction and a good functional understanding. Compared to common consumer apps, where fancy design and complex animations are the key features, an enterprise app needs to improve the companies productivity by providing the functions and data needed in few simple steps to the user.
After developing a couple of projects in the mobile commerce sector, we realized that there is a big potential for a product with which catalog apps for tablets can be build easily. All small, mid-size and even bigger brands which have PDF-based catalogs distributed to their customers (and there are a lot of them) will have to or are currently switching to the mobile sector. So the potential for creating catalog apps will develop in the coming months. Consequently there have to be people who create these apps, and they don’t want to implement all needed features on their own.