When it comes to employee satisfaction with corporate mobile apps “identifying use cases and user personas is key to designing rich, mobile app experiences that keep employees engaged and productive.” sates Scott Snyder, chief strategy officer at Mobiquity. In this blog post I focus on a mobile creative strategy in action approach to achieve greater affinity with consumers and therefore an improved user experience with corporate mobile applications.
Apple released iOS 7 on Sept. 18 this year and it offers several new features tailored for enterprise needs, thus giving iOS 7 better acceptance chances in an enterprise environment. In addition to a variety of visual changes and features for private users, the latest update of Apple’s mobile operating system to version iOS7 has also brought important innovations for the business sector.
We just spent 3 days at the DSAG 2013 – the German SAP Users Group annual conference. We have not seen the city of Nuremberg but we want to share the amazing experience we had being surrounded by “Homo SAPiens”.