The social web is alive! And with it all of its technical challenges. Never had the servers to answer that many requests, never to store so much data. While the technological leaders like Facebook and Google use highly customized super scale systems that run on provincial town sized server farms distributed all over the world current web frameworks barely offer a single strategy to scale. Where the leaders use highly efficient caching mechanisms, frameworks recalculate responses over and over again. Where the leaders automatically add new machines for processing, frameworks allow to manually add machines without a designated field of work.